| Course Name | Advanced Diploma of Marketing and Communication-BSB60520 |
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| CRICOS Code | 105834G |
| Duration | 18 Months |
| Fees | Tuition Fees: AU$ 18,000 |
| Academic Requirements | Students wishing to enrol in this qualification must have successful completion of Australian year 12 or equivalent. Preferred pathways: Preferred pathways for candidates considering this qualification may include: Qualification pathway After achieving BSB50620 Diploma of Marketing and Communication or), or other relevant qualifications or units equivalent to the core of BSB52415 Or, This includes any qualification completed, as listed in the Academic and language proficiency requirements below. Applicants with relevant prior formal studies that satisfy part of the academic requirements of the course may be granted 'credit' and/or entry to the course with 'advanced standing'. Please refer to Student Handbook for the details on Advanced Standing. Work Experience/Employment pathway This includes any demonstrated vocational experience, employment or workplace experience that applicant have had in the management sector or closely related sector. |
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| English language requirement | Please follow the link below: English language requirement detailed information |
This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically, they would have responsibility for the work of other staff and lead teams.
This course is appropriate for those:
- Persons either domestic or international who wish to a higher level of broader skills and knowledge in marketing and communication.
- Persons who have been made redundant from the workforce and are wishing to make a career change and who are seeking to update their existing skill set.
- Currently holding other BSB qualifications and who are seeking recognition of prior learning.
- Persons who are wishing to re-enter the workforce or those looking to make a career change and who are seeking to update their existing knowledge and skill set.
Upon successful completion of all units in this course, students are eligible for the award of BSB60520 Advanced Diploma of Marketing and Communication.
Possible job titles relevant to this qualification include:
- Client Services Executive
- Marketing Director
- Advertising Account Director
- Client Services Director
- Marketing Strategist
- Advertising Account Planning Manager
- Marketing Manager
- or students may choose to continue their studies in higher education.
Note: Attainment of this qualification doesn’t guarantee a job outcome or migration outcome
Pathways from the qualification:
In addition, the student must have completed all core units in BSB50620 Diploma of Marketing and Communication.
Major study areas:
- Articulation and presentation
- Marketing research
- Business and Marketing plans
- Promoting products and services
- Customer service strategies
- Personal and professional development
- Contributing to team effectiveness
- Organising work priorities and development
- Meeting arrangements
- Records Management
- Budgets and financial plans
To attain BSB60520 Advanced Diploma of Marketing and Communication, the BSB – Business Services Training Package requires students to complete 12 units comprising 4 core and 8 elective units. In addition, according to the packaging rules, the student must have completed all core units in BSB50620 Diploma of Marketing and Communication for this course. Students may apply for exemption for any unit in which they can successfully demonstrate competency.
Note: Students may apply for exemption for any unit in which they can successfully demonstrate competency in line with Pacific College of Technology’s current RPL Policies. Please refer to RPL policy and procedure as documented in Student Handbook.
Accordingly, BSB60520 Advanced Diploma of Marketing and Communication at Pacific College involves completion of the following 12 units.
| Unit Code | Unit Name |
|---|---|
| BSBTWK601 | Develop and maintain strategic business networks |
| BSBMKG621 | Develop organisational marketing strategy |
| BSBMKG623 | Develop marketing plans |
| BSBMKG622 | Manage organisational marketing processes |
| BSBOPS601 | Develop and implement business plans |
| BSBOPS505 | Manage organisational customer service |
| BSBCRT512 | Originate and develop concepts |
| BSBMKG624 | Manage market research |
| BSBINS512 | Monitor business records systems |
| BSBMKG626 | Develop advertising campaigns |
| BSBFIN501 | Manage budgets and financial plans |
| BSBLDR601 | Lead and manage organisational change |
The College offers courses using various modes of delivery (e.g. classroom based, on-line and distance). However, for international students, face-to-face learning and teaching is compulsory for a full-time study load. Course delivery combines theory-based tutorial and practical sessions involving small groups, individual and team activities, and demonstrations using simulated work environment.
Assessment, procedures and criteria will be made clear to all participants. In general, assessment methods include: individual and group performance and presentation, oral and written tests, demonstrations and other classroom-based activities.
Assessment will provide for the recognition of competencies no matter how, where or when they have been acquired. Assessments will also cover the range of skills and knowledge needed to demonstrate competency, and will integrate knowledge and skills with practical application.
Assessing student performance will be conducted in accordance with the assessment guidelines and competency standards of the relevant training package. Assessment will also have regard to validity, reliability, fairness and flexibility.
If students are unhappy with a result on any assessment task, they can lodge a formal appeal in accordance with the College re-assessment policy, details of which appear in the Student Handbook.
The College address is: Level 1, 91 – 95 Rawson Street, Auburn NSW 2144 and the location is conveniently located a few minutes’ walk from Auburn railway station.
Australia is a multicultural country. A large number of international students come to Australia to pursue their study annually. Our campus is situated in Sydney, one of the beautiful cities in the world. Sydney has renowned places to visits including beautiful Opera House, Harbour Bridge, and Bondi Beach.
Australia is a multi-cultural country and a preferred destination for international students. The College campus is situated in western Sydney, New South Wales which is among one of the most beautiful cities in the world. It has renowned attractions to visit including the renowned Opera House, Harbour Bridge, and Bondi Beach.
The classes comprise students from many different countries making it a truly multi-cultural environment. Classrooms are equipped with modern technology with latest equipment and high-speed Internet access. College classes are small, and academic staff are well-qualified, experienced and strongly focused on individual student’s needs.
Many academic staff use multi-media for visual aids during their classes. Computers and printers are available in laboratories for student use including internet research and for completing assignments.
Arrivals
The College can arrange to pick up international students from the airport and transport them to pre-arranged accommodation if an airport pick up service is requested (charges apply).
Accommodation
Temporary and long-term accommodation arrangements can be made for students on request. Students requiring pre-arranged accommodation should notify the College two weeks prior to their departure for Australia.
Banking
The College can assist international students open a local bank account. To open a bank account in Australia, identification such as a current passport, current driver’s license and a tax file number are required. Tax file numbers can be obtained from the Australian Taxation Office. Students who show proof of their student status, e.g. student ID card, may be exempt from paying account opening fees and charges at many banks. Further information can be obtained from Student Services.
Common Room
There is a common area available for students to relax during breaks with a small kitchen equipped with microwave, refrigerator and hot water.
Fax Services
The College reception keeps all faxes it receives. Students must collect personal faxes within two weeks of arrival. Students can copy/fax document subject to payment of a small charge.
Legal Advice Service
Students should note that there are number of agencies in the Australian community that offer inexpensive or free legal advice and help. The Legal Aid Office in each state will give free advice in short interviews, at certain times, to anyone. It will also give free legal help to persons with limited income who are charged with certain serious crimes.
Accidents
The College takes its responsibilities under occupational health and safety legislation very seriously, ensuring it is compliant with all regulations and requirements. The College will provide information ensuring that all students, academic and non-academic staff fully aware of their individual and collective occupational health and safety responsibilities. In the unlikely event of a mishap, accident or any other situation, students should promptly notify a responsible member of the College staff. First aid facilities are available at reception, and emergency services – ambulance, fire and police – can be contacted using 000.
Social Activities
The College frequently organises several social activities for students. Students are advised to check the noticeboard for the date of such activities. Activities may include:
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Family:
In many cases, students wish to bring family members with them during their study in Australia. For more information on visas for family members, please visit the Department of Immigration and Border Protection website: www.homeaffairs.gov.au. Please note that school-aged dependants accompanying a student to Australia will be required to pay full fees if they are enrolled in either a government or private school.
Transfer from other providers:
Students already studying in Australia and applying for transfer of their student visa to Pacific College of Technology will be considered for entry only if the College is satisfied that all the requirements (including payment of fees) of the former institution have been met. A letter of release from the previous institution may be required.
| International students enrolled in this qualification are required to attend minimum 20 hours per week of scheduled contact hours.
The classes are timetabled as follow:
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The international students need to be aware that the cost of receiving an education in Australia is high, considering tuition fees, living costs, and international travel. Therefore, students should plan properly to ensure they are able to pay the costs they will incur in Australia before making such a move.
Course Application Fee: AU$200.00
Accommodation Placement Fee: AU$200.00
Airport pick up Fee: AU$200.00
International students must have overseas student health cover for the duration of their study in Australia as part of visa conditions. The OHSC cover fee for one year course is AU$693.00 (Single) and AU$8,081.50 (Family). These figures are subject to change; therefore, students are advised to contact Australian Health Management (AHM) or visit its website: www.ahm.com.au for current fee structures and costs.
Please refer to www.pct.edu.au for details of the College refund policy.
Living costs depend on individual students. However, the Department of Home Affairs has financial requirements students must show in order to receive a visa to study in Australia. From May 2024, the 12-month living costs is:
Student/Guardian: AUD 29,710
Partner/Spouse: AUD 10,394
Child: AUD 4,449
Pacific College of Technology has a four term academic year. Student intakes occur in all four terms.
ACADEMIC CALENDAR 2024
(FACULTY OF BUSINESS, MANAGEMENT, MARKETING AND HUMAN RESOURCES)| TERMS | COURSE START DATE | COURSE END DATE |
|---|---|---|
| First Term (Autumn) | 5th February | 5th April |
| Second Term (Winter) | 22th April | 21st June |
| Third Term (Spring) | 15th July | 13th September |
| Fourth Term (Summer) | 30th September | 29th November |
